Today, I have an exciting review for you. DERMA E has been producing high quality skincare products since 1984, with 100% vegan, cruelty-free formulas that do not contain parabens, sodium lauryl sulfates, petrolatum, mineral oil, artificial colors, gluten, soy or GMOs. I don't know about you, but that sounds like an all-around great line of products to me!
DERMA E came out with a new line of packaging in September 2016. By March 2017, the new packaging design will be in all of DERMA E's retail stores, including Whole Foods, Sprouts, Ulta Beauty and more, with 100% of their line in the new design.
I was lucky enough to see the new packaging in person, on two of the products in their popular hydrating line: the Hydrating Day Creme in the old packaging and the Hydrating Night Cream in the new packaging.
On the left is the old packaging, and on the right is the new packaging.
The best part about this packaging roll-out is that DERMA E is keeping the same formula I know, trust and love. DERMA E's eco-ethical formulas remain the same in their fresh new digs, which is a win-win in my book.
This new packaging look is such a fresh change, yet still keeps the DERMA E's unique touch as a brand, as well as the simple lotus design. I love the sophisticated, no-frills, neutral appearance of the new packaging; it looks beautiful on your bathroom counter or vanity. I also love that you can see through the frosted glass jar so you know how much you've used.
On the left is the old packaging, and on the right is the new packaging.
Not only has DERMA E switched up the look of their product packaging, they have also done an overarching rebranding based on the brand's heritage, mission and values. Check out their updated website, which beautifully complements the packaging rebranding.
I'm very impressed with DERMA E's decision to rebrand and the way it has been excuted. The simple, clean branding that DERMA E has adopted is gorgeous and eye-catching. Have you seen the new DERMA E packaging at stores near you? Let me know what you think!
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